facebook marketing after death of organic reach

Facebook Marketing 2018: Death of Organic Reach

We all know how Facebook works or at least we thought we knew. Hundreds of thousands of blog posts and guides have been published on Facebook marketing and just as many social media specialists have been raised on these same guides. That’s part of the reason why I have never touched upon Facebook marketing topic on my blog.

But in the light of recent algorithm changes a lot of what we knew about Facebook marketing is no longer valid. It’s about time to step back and reconsider whatever strategy you are executing on Facebook. Continue reading

How to Launch Your SaaS in a Market That Doesn’t Exist

How to Launch Your SaaS in a Market That Doesn’t Exist

First thing you need to know before even thinking of SAAS launch is the following:

You are not launching a Hollywood movie, period.

I know you have put your heart and soul into this project and want it to be a blockbuster, but aiming at the fanfare of a Hollywood movie premier is only going to drain your budget with less than stellar results.

The good news is, there’s an alternative way to launch your SAAS, one that I promise you’ll like much better.

Continue reading

instagram influencer research step by step guide

Step-by-Step Guide to Researching Instagram Influencers

While influencer marketing is on the rise there is a great demand for researching and reaching out to influencers on top social media channels. And although it seems like an easy task to accomplish, when you actually get to finding social media influencers it quite often turns out to be a complete mess. Where do I start? What do I search for? These are a few of the questions that go through your mind while you stare blankly at your mobile screen. Continue reading