Author Archives: Gaya

About Gaya

Hey there! I am Gayane. I write about digital marketing, technology and anything else I care about. Feel free to shoot me an email at or connect with me on social media! Cheers 🥂

How to Launch Your SaaS in a Market That Doesn’t Exist

How to Launch Your SaaS in a Market That Doesn’t Exist

First thing you need to know before even thinking of SAAS launch is the following:

You are not launching a Hollywood movie, period.

I know you have put your heart and soul into this project and want it to be a blockbuster, but aiming at the fanfare of a Hollywood movie premier is only going to drain your budget with less than stellar results.

The good news is, there’s an alternative way to launch your SAAS, one that I promise you’ll like much better.

Continue reading

Content Marketing for SaaS

3 Content Marketing Tools that Work Best for SaaS

There is a lot of hype around content marketing. As a SaaS owner you might be wondering if it really works and whether you need to invest in it.

It does work.

You just need to have a clear strategy and stick to it.

Without further ado, let’s jump into the 3 proven content marketing tactics to help grow your SaaS. Continue reading

instagram influencer research step by step guide

Step-by-Step Guide to Researching Instagram Influencers

While influencer marketing is on the rise there is a great demand for researching and reaching out to influencers on top social media channels. And although it seems like an easy task to accomplish, when you actually get to finding social media influencers it quite often turns out to be a complete mess. Where do I start? What do I search for? These are a few of the questions that go through your mind while you stare blankly at your mobile screen. Continue reading