Author Archives: Gaya

About Gaya

Hey there! I am Gayane. I write about digital marketing, technology and anything else I care about. Feel free to shoot me an email at me@gayanevirabian.com or connect with me on social media! Cheers 🥂

facebook marketing after death of organic reach

Facebook Marketing 2018: Death of Organic Reach

We all know how Facebook works or at least we thought we knew. Hundreds of thousands of blog posts and guides have been published on Facebook marketing and just as many social media specialists have been raised on these same guides. That’s part of the reason why I have never touched upon Facebook marketing topic on my blog.

But in the light of recent algorithm changes a lot of what we knew about Facebook marketing is no longer valid. It’s about time to step back and reconsider whatever strategy you are executing on Facebook. Continue reading

How to Launch Your SaaS in a Market That Doesn’t Exist

How to Launch Your SaaS in a Market That Doesn’t Exist

First thing you need to know before even thinking of SAAS launch is the following:

You are not launching a Hollywood movie, period.

I know you have put your heart and soul into this project and want it to be a blockbuster, but aiming at the fanfare of a Hollywood movie premier is only going to drain your budget with less than stellar results.

The good news is, there’s an alternative way to launch your SAAS, one that I promise you’ll like much better.

Continue reading

Content Marketing for SaaS

3 Content Marketing Tools that Work Best for SaaS

There is a lot of hype around content marketing. As a SaaS owner you might be wondering if it really works and whether you need to invest in it.

It does work.

You just need to have a clear strategy and stick to it.

Without further ado, let’s jump into the 3 proven content marketing tactics to help grow your SaaS. Continue reading