First thing you need to know before even thinking of SAAS launch is the following:
You are not launching a Hollywood movie, period.
I know you have put your heart and soul into this project and want it to be a blockbuster, but aiming at the fanfare of a Hollywood movie premier is only going to drain your budget with less than stellar results.
The good news is, there’s an alternative way to launch your SAAS, one that I promise you’ll like much better.
There is a lot of hype around content marketing. As a SaaS owner you might be wondering if it really works and whether you need to invest in it.
It does work.
You just need to have a clear strategy and stick to it.
Without further ado, let’s jump into the 3 proven content marketing tactics to help grow your SaaS. Continue reading
While influencer marketing is on the rise there is a great demand for researching and reaching out to influencers on top social media channels. And although it seems like an easy task to accomplish, when you actually get to finding social media influencers it quite often turns out to be a complete mess. Where do I start? What do I search for? These are a few of the questions that go through your mind while you stare blankly at your mobile screen. Continue reading
Influencer marketing has become one of the major marketing tools used by both small businesses and world leading brands, like L’Oreal, Samsung and BMW, among others. So it’s interesting to see just how much effect influencer marketing has on consumer behavior and brand sales. (See the infographic below) Continue reading