Author Archives: Gaya

About Gaya

Hey there! I am Gayane. I write about digital marketing, technology and anything else I care about. Feel free to shoot me an email at me@gayanevirabian.com or connect with me on social media! Cheers 🥂

The Importance of Email in Digital Marketing

Email marketing has been around for quite a while now and it did have its own success moments and downfalls. But it has eventually become a very powerful marketing tool that a smart marketer can use to generate quality traffic and leads. I personally have always been skeptical towards email marketing since I am kind of blind to the promotion emails in my mailbox. But the numbers speak for themselves. Continue reading