3 Ways You Can Use Influencer Marketing to Grow Your Brand

3 Ways You Can Use Influencer Marketing to Grow Your Brand

Influencer marketing is on the rise and it’s something we can hardly argue about. It has emerged organically from the explosive growth of social media and has filled the gap of budget-friendly celebrity endorsements. In the age of Instagram and Youtube, you don’t need to have a producer like Jay Z to become a celebrity. The reality is we now have thousands if not millions of highly targeted local celebrities, aka lifestyle personas. Their social influence is quite impressive, sometimes even stronger than that of a super famous celebrity. The reason is that social influencers and bloggers are one of us, they communicate in a more informal, direct manner, which makes their voice heard better. So given all of this, no wonder that these personas are eager to monetize on their social influence and brands are hungry for the result they can offer. So this is a win-win collaboration for both brands and influencers. Continue reading

The Importance of Email in Digital Marketing

Email marketing has been around for quite a while now and it did have its own success moments and downfalls. But it has eventually become a very powerful marketing tool that a smart marketer can use to generate quality traffic and leads. I personally have always been skeptical towards email marketing since I am kind of blind to the promotion emails in my mailbox. But the numbers speak for themselves. Continue reading